BY The Artists, for the artists
Founded in 2023 by Virus Syndicate’s bossman, NIKA D, Bad Medic Records is on a mission to bring highly contagious rap and bass music to the global scene.
We’re ambitious. Our goal is to be one of the best respected independent bass music labels in the world - in a quest for artistic freedom of expression.
We will not tell our artists to ‘stick in their lane’. There are no rules.
We have released dubstep, drum & bass, grime, UKG, bassline and bass house and have one rule: if it’s sick, we’ll sign it.
Now 25+ releases, 10M+ streams, 10K+ Shazams and counting in 2025, we’re just getting started.
NIKA D
Director
Founder of Virus Syndicate
Nik is a global touring & recording artist with years of experience
within the music industry. With over 70 million streams, 20 million YouTube views, 30 Beatport number 1s and 8 global tours under his belt and performances at some of the most iconic venues and festivals in the world including Hollywood Palladium, Glastonbury and Sonar Festival.
Founding member of Virus Syndicate, the world’s biggest rap and bass collective, he has signed to some of the biggest labels in the industry such as Disciple, Deadbeats, Ministry of Sound, Never Say Die, Ram Records, Planet Mu, Monstercat, Dim Mak, Crucast, Insomniac, Bassrush, Blackout, Kannibalen, UKF, Eat Brain, Circus Records…
Nik is a public figure, entrepreneur and businessman with various TV/Media appearances including Netflix After the Raves, Redbull TV, BBC Breakfast, as well as having music featured in EA sports Need for speed, Stoop, HBO’s Euphoria, Channel 4’s Skins, The World Cup, John Travolta’s Criminal Activities.
He is founder and CEO of EY3 Media, the mothership to BMR, which is a global creative powerhouse born out of Manchester, UK boasting an impressive client base including Disney, Warner Bros. Discovery, Red Bull, Birkenstock, Major League Soccer, Cartier, Heineken, Bloomberg and HP to name a few. Nik is firmly placed to support artists both creatively as well as understanding what it takes to navigate the notorious music industry.
“A growing legend” - MTV
“Quite possibly the best live act on the circuit. I don’t think there’s an MC team in the UK who are as tight and can so consistently bring the party to the crowd as Virus Syndicate” - The Guardian
“Virus Syndicate have now become one of the most innovative groups in bass music, having successfully bridged hip-hop with heavy bass music and everything in between into a genre and style all their own” - Bassrush
LABEL MANAGER
TOM BRADSHAW
Tom is the day-to-day operational head of BMR - managing A&R, distribution and marketing, alongside label strategy.
With his background in music management (ENiGMA Dubz), marcomms and a global touring session drummer himself, he gets a kick out of delivering results for our artists and knows no two releases are the same.
EY3 MEDIA
Bad Medic Records powered by EY3 Media
EY3 Media is a multimedia powerhouse creating global campaigns for some of the world’s biggest brands. EY3 Media specialise in delivering innovative world class narrative driven film, video and creative content for TV, Film and digital & social. Born as a subsidiary content business to Virus Syndicate’s first label venture, Midication Recordings before eventually becoming an independent business in its own right in 2016.
EY3 Media’s roots within the music industry have built a unique agency with the qualities required to thrive within the notoriously tough music industry, setting trends not following, influencing culture not following it and producing creative innovations that stand out from the digital noise.
Directors Kas Latif and Hayley Thomas are responsible for the operations, management and creative direction of the agency, with years of experience and proven success with a multitude of campaigns across a variety of markets. With an in-house team dedicated to bringing each vision to life, EY3 Media cover all aspects of video production, photography, content creation, social media management, digital marketing and brand activation.